“If I’m being honest, guests never stopped ordering the cosmo,” shares Estelle Bossy, beverage director for Panorama Room at the Graduate Roosevelt Island. Furthermore, Cecchini’s cosmo is a combination of flavors that’s hard not to love: bright citrus, a hint of cran, and pops of orange zest braced by vodka, the virtually flavorless chameleon of spirits. First of all, it’s balanced, which is a key factor in what constitutes a quality cocktail and is a somewhat objective characteristic, meaning it’s something we can agree on, whether or not we actually like how the drink tastes. the Old Fashioned, Whiskey Sour, and Gibson) experienced a pop culture-fueled moment in the spotlight similar to (and right after) that of the Cosmo, further burying our little pink drink under a misguided and widespread adoption of hyper-masculine energy.īut the real cosmopolitan, which is a soft, placid shade of blush when made correctly (in contrast to the hot-pink martini we tend to see on TV), is a damn good drink. To Cecchini’s point, the Mad Men school of classic cocktails (e.g. And wWhen the Cosmo fell from grace, it really fell from grace, earning derision from disenchanted bartenders and barflies alike, especially in an era that placed heavy emphasis on the “gender” of cocktails-the fact that no cishet man would be caught dead drinking something as “girly” as a Cosmo only exacerbated society’s rejection of it. Just like any fashion trend, drinks tend to get a bad rap after they naturally descend from initial stardom.
#COSMO FRINK SERIES#
It would have been a natural choice for her to identify the pale-pink cocktail as “the signifier of Carrie and her crew’s cognoscenti status as insider New Yorkers,” Cecchini explains, despite the fact that city dwellers were “yawning at the thought of a cosmo by the time the series came out.” Bushnell began writing the New York Observer column on which the show was based in 1994. From the time I invented it in 1988 until its mad popularity here naturally waned, maybe three to five years later, she certainly would, like anyone here on the scene, have crossed it many times,” he tells me.
“Candace Bushnell was a pretty permanent fixture at places like Elaine’s in New York during the ’90s, and so would have been exposed to the drink in its initial flair of fame here in New York City.
It’s unclear how the cosmo ended up on SATC a decade after it initially hit New York’s bars, but Cecchini has an idea. Since then, Cecchini adds, its popularity has wavered, but it’s never stopped symbolizing a night out with the girls. Cecchini swapped in Absolut Citron vodka, fresh lime juice, Cointreau (an orange-flavored liqueur), and Ocean Spray cranberry juice, and the drink took the city by storm.
The cosmo as we know it is his improved version of a mixed drink that was popular in San Francisco gay bars at the time, originally calling for rail vodka, Rose’s lime juice, and grenadine. “Good drinks wax and wane over time, sometimes goosed by current media, as with the old-fashioned after Mad Men came out,” says Toby Cecchini, who originally concocted the cosmopolitan while working at TriBeCa hot spot The Odeon in 1988, 10 years before the first episode of Sex and the City aired. But if you ask its creator, the cosmo never quite left. The same can be said for the show’s mascot: the cosmopolitan, a neoclassic New York City drink in the throes of a resurgence alongside its four most iconic drinkers. Love it or hate it, Sex and the City is an undeniable fixture of the late ’90s and early aughts, and its 2021 revival-and reception thereof-a testament to the power of nostalgia for that era.
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